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BUILDING CUSTOMER LOYALTY - THE POWER OF THE FAMILIAR

7/20/2015

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If you’re like most business owners, you are constantly looking for ways to draw in new business. When it comes to marketing, never underestimate the most overlooked and underestimated resource - your current and past customers. They are undoubtedly your most valuable source of profitability, as they have already established a sense of trust in your business. That’s a huge value to you and your marketing efforts.
Here are some quick tips to help you utilize your customer base more effectively:

GET TO KNOW YOUR CUSTOMERS
  • Include a field for “website” on your contact and purchase forms. Then visit their site to learn more about them.  Gather as much information as you can about their business to help you shape your understanding of your target market.  
  • How did they find you? Add this question to your forms and your follow-up contact as well. This will be very helpful when determining your most effective marketing strategies.

TARGET YOUR MESSAGES
Segment your contact list, and then target your marketing campaigns directly to each group. They will feel you 'know' them and have a sense for who they are and what they want. This grows trust and loyalty.  The more you focus your message on each specific audience, the greater your return will be. Let your messages 'speak' to them.

THE BENEFITS THAT LOYAL CUSTOMERS CAN PROVIDE
  • repeat business
  • referrals
  • subscribers
  • testimonials

WAYS TO REWARD YOUR CUSTOMERS
  • offer special deals and discounts 
  • create a loyalty program
  • provide exclusive content
  • recommend other helpful products and services 

FOLLOW-UP PERSONALLY
Add your most significant contacts and customers to a CRM program such as Insightly, Highrise, Contactually or Sales Force.  Be sure the program integrates well with your email system to track correspondence.  Research their business and enter as much information as possible. This will give you an immediate overview of that client. This information coupled with their account history will provide a complete customer profile for reference and relationship building. Then schedule follow-up reminders.  Drop them a personal note or email with helpful
 information, a happy birthday wish or just to check in. They will remember you and appreciate your extra effort. 

These management practices may take some extra effort, but they will pay off exponentially in the long run.  In the future, when your customers are in need of your products and services, or their friends and colleagues ask for a recommendation, your business will be top of mind. And the experts all agree that word of mouth is the most effective form of advertising.  
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Carol Aldridge is a Marketing Consultant & Administrative Support Specialist serving the equine industry for over 20 years. Her clients across the United States and Canada enjoy customized business support services designed to relieve workload pressure, streamline office procedures and maximize marketing results. Learn more at www.EquineOfficeSolutions.com.

If you haven’t yet subscribed, you can do so HERE. You’ll also receive our Zero-Budget Marketing Plan For Equine Business Owners AND all of the replays to the 2015 Movers & Shakers of the Horse World Series! 
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TOP 4 MARKETING STRATEGIES FOR YOUR EQUINE BUSINESS

3/29/2015

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As an equine business owner, you wear many hats. But no matter how organized and hard-working you are, your approach to marketing can ultimately make or break your business. Consider these top 4 marketing strategies to help you gain an advantage in the equine industry’s competitive business environment:

A PROFESSIONAL QUALITY WEBSITE
Your website is your business’s face to the world. These features will help assure that you are continually presented to your target audience in a positive and inviting manner.

Design - A clean layout  & easy navigation invite your readers in and encourage them to explore your site while learning more about all your business has to offer.

Branding - Consistent branding throughout your website, and all other marketing materials creates instant recognition.

Lead Qualifying - Include adequate information about your business/products/services to assure your visitors can easily determine that you have what they are looking for.

Blog Component - Integrated blogging capability is highly recommended as a key component of your website to assure successful content marketing and effective SEO.

LIST BUILDING
Capturing the email addresses of your target audience will allow you to stay in direct contact, providing future offers and information.

Lead Capture - Include a dedicated landing page on your website that incorporates a subscriber opt-in form.

Subscriber Incentive - Offer a free report or ebook containing valuable information for your prospective customers.

Email Marketing - Integrating your lead capture system with an email marketing system such as Constant Contact or Mailchimp, will help automate the entire process. Just set-it all up once and let the system do the work for you!

CONTENT MARKETING
The content you publish and share with your audience and subscribers are what keeps this whole system in motion. It draws in new customers and keeps your audience interested.

Blogging - Draw traffic to your site and enhance your SEO by consistently publishing content rich blog posts.

Email Marketing - Email your subscribers regularly with links to your blog posts, and include inviting offers and other valuable content. 

LinkedIn's Publishing Platform - In my opinion, this amazing promotional tool has not received nearly the recognition it deserves. Each post published there is categorized and made available to ALL LinkedIn members.

Content Curation - Other reputable sites such as  Reddit or EzineArticles will publish your content for free, producing valuable backlinks to your website.

News Releases - Publishing professional news releases on a regular basis can be the single most effective way to get your name out to your potential market. It’s best to determine several key media outlets and develop a working relationship with each, so they recognize and take note of your news when it is received.

NETWORKING
Networking is the #1 marketing strategy for any successful business. It is a daily activity whether we choose to recognize it or not. Approach every business contact as an exercise in relationship building to ultimately grow your business beyond any other standard marketing tactic. Determine where your target market is, then become a visible participant there.

Groups - Join online networking groups dedicated to your niche market, and join in the conversations with supportive replies and helpful, informative posts. 

Influencers - Watch and learn to determine who the most influential professionals are in your field, and then introduce yourself.

Events - Meeting other professionals in person is the most powerful way to grow your business relationships. Look for local equine seminars, Horse Council events, shows and other equine events on your area. Then attend with a professional, friendly attitude (never with the intention to “sell”) and be sure to bring lots of business cards!

CRM - A comprehensive CRM (contact relationship management) system will take your networking from average to supercharged!   The most valuable aspect of a quality CRM system is its ability to streamline and strengthen your follow-up efforts. Because without follow-up, networking and relationship-building efforts are practically meaningless.  Enter each new person that you wish to stay in touch with, then assign one or more “tags” for sorting and filtering purposes. Most systems will also automatically integrate with your email creating an ongoing record of your correspondence with each contact. You can also schedule email or text reminders to help keep you on track. 

Incorporating these key systems & strategies in your basic marketing plan will allow you to grow and maintain an increasingly successful equine business. 


Photo by Evgeni Dinev at freedigitalphotos.net
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Equine Office Solutions provides administrative and marketing support services designed to relieve workload pressure, streamline systems and maximize marketing results! 

For additional equine business and marketing resources, visit www.EquineOfficeSolutions.com, and grab your free copy of The Zero Budget Marketing Plan For Equine Business Owners!
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Movers and Shakers of the Horse World, is back!

2/14/2015

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Hey Folks - If you haven't already heard, I wanted to let everyone know that the popular series, Movers and Shakers of the Horse World, is back! Randi Thompson and I are working together on this exciting production, and the first episode will air on G+ this Tuesday, Feb 17th at 8pm ET. We'll be speaking with Liv Gude of Professional Equine Grooms.


JOIN US THERE: How do you find us?  All you need to do is go to the Movers and Shakers of the Horse World Hangout at this link:  https://plus.google.com/events/ceql3i13lu8pea4b1bre66f7mhg.   You can also email me with your request to attend and we will send you the invitation link.  You do not need to join Google+ to participate.  

Future episodes of the Movers and Shakers of the Horse World include:

Feb 17th         Liv Gude of Professional Equine Grooms   
March 10th    Debi Metcalfe of Stolen Horse International, Inc. aka NetPosse 
April 14th       Wayne L. Williams of Speaking of Horses TV   
May 12th       Fran Jurga of HoofCare.com 
June 9th         Christy Lanwehr, CEO of the Certified Horsemanship Association 
July 14th        Glen the Geek of Horses in the Morning   

There will be a unique link for each episode so stay tuned.

We hope to see you there!

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Closing a business deal with one simple email

12/13/2014

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With the Holiday Season upon us, we're all so busy that it's often difficult to find the time to think about growing our businesses. That's why I'm sharing this quick and insightful article with you this month. Mark my words - you'll want to bookmark it and refer back again and again!

If you're in business for yourself, then you're not only a business owner, you're a salesperson too! For some of us that's not always an easy position to be in. This article by Geoffrey James outlines the features of a successful follow-up email proposal that's sure to win the business of your prospective clients.

"The 1 Email That Every Salesperson Must Master" 
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Carol Aldridge is an Administrative Consultant and Support Specialist serving the equine industry for over 25 years. Her clients across the United States and Canada enjoy customized business support services designed to relieve workload pressure, streamline office procedures and maximize marketing results. Learn more at www.EquineOfficeSolutions.com.

If you haven’t yet subscribed, you can do so HERE. You’ll also receive our Zero-Budget Marketing Plan For Equine Business Owners. And please, feel free to share your thoughts and ideas by commenting below - together we can all help each other succeed!
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Promoting content beyond your subscribers’ inbox: Reaching a wide-spread audience throughout the equine industry

11/16/2014

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In our recent article on driving quality traffic to your website, we discussed how to set-up an integrated blogging, email marketing and lead capture system that works together to grow your list of subscribers.  Now, you’ve written a fantastic article, targeted the content to your specific audience within the equine industry, posted it on your website’s blog and sent it to your subscribers, so your job is done, right?  Sorry. The most important work is just ahead. The level of promotion that you provide for your content will determine the amount of traffic that it will drive to your website.

Before you begin, be sure you have a compelling title, an eye-catching lead image and adequate keywords throughout the title and body of the article.  Then add a resource box at the bottom that includes a photo or logo, information about you as the author, your business and include your contact information. You might even consider including a link to your subscriber landing page.

Next, gather the following so that you can easily copy and paste each as needed:

  1. the article’s direct URL

  2. the title of the article or blog post

  3. a shortened version of the url (using a service like bitly)

  4. the lead image

  5. a descriptive line or two about the article (you should create several variations on this to share across different platforms)

  6. a quote from an influencer: (Before you begin promoting your content, ask an influencer to read it and provide an opinion or quote that you can publish as part of your promotion.)

With those items in place, you’re ready to promote your article by creating strategic backlinks. Here are some suggested ways that you can begin to spread your content far and wide:

SHARE A LINK ON THE MAIN SOCIAL MEDIA CHANNELS
Post a link to your Facebook, LinkedIn, Google+ and Twitter accounts.

SHARE IN EQUINE SPECIFIC SOCIAL MEDIA GROUPS
This is where your audience spends time socializing. Be aware of the group’s policies. Many do not appreciate direct promotion.

POST THE ARTICLE TO LINKEDIN’S PUBLISHING PLATFORM
Any posts you publish on LinkedIn are displayed near the top of your profile. Well received posts have the power to grow your followers, subscribers, profile views and leads. To share on LinkedIn’s Publishing Platform, just go to your home page and look for the pencil icon where you would normally share a new post. Then copy and past your article there. Be sure all links are active and remember to include your lead image and resource box.

SHARE ON PINTEREST
Your audience is already on Pinterest, searching for all kinds of equine related products and information. That’s why it’s always beneficial to share all kinds of images there, especially rich pins that will lead them directly back to your website. Try it and watch your traffic grow.

PROMOTE ON SLIDESHARE
Turn the article’s key points into a series of visually appealing slides. Especially in this era of shortened attention spans, people rarely take the time to read lengthy text. Therefore, it helps to use bullets, keywords and phrases to get your message across.   

POST TO REDDIT, SCOOP.IT, DIGG AND OTHER
These sites are where people go to research topics and generally scan for interesting content.  Using the right keywords will help your article be found.

DISTRIBUTE A PRESS RELEASE
Every business wants the attention of the media, and most media publications and websites are hungry for new content. Why not make it easy for them by providing an enticing, descriptive notice about your new content?

EMAIL THE SOURCES OF THE LINKS YOU’VE USED
Invite them to read, share and link to the content as well. They will most likely be more than happy to spread the word that they’ve been mentioned.

SHARE WITH KEY EQUINE INDUSTRY INFLUENCERS
Equine professionals with a large following can help spread your content far and wide!


This all doesn’t have to happen at one time. (Whew, that’s a relief!) In fact, spreading your promotion out will give your content a longer lifespan. I recommend, working diligently, one platform at a time to assure you’ve thoroughly promoted the content before moving on to the next platform. Be sure to vary the introduction a bit for each promotion so your audience isn’t seeing the same post over and over again. If you take the time to do this with each article and blog post, your website’s SEO rankings will steadily increase, as will the traffic to your site. Practicing these key, fundamental strategies of successful inbound marketing will consistently draw qualified, targeted leads and prospective customers to your equine business.
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Carol Aldridge is an Administrative Consultant and Support Specialist serving the equine industry for over 25 years. Her clients across the United States and Canada enjoy customized business support services designed to relieve workload pressure, streamline office procedures and maximize marketing results. Learn more at www.EquineOfficeSolutions.com.

If you haven’t yet subscribed, you can do so HERE. You’ll also receive our Zero-Budget Marketing Plan For Equine Business Owners. And please, feel free to share your thoughts and ideas by commenting below - we can all help each other succeed!






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Horse Business Marketing Primer

9/30/2014

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By:   Lisa Derby Oden, Blue Ribbon Consulting, LDO, LLC - Guest Blogger
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So many equipreneurs hang their shingle offering product/service X because it is their passion and what they know how to do. They build it and hope they will come. And when they don’t come they are baffled. What’s really needed is a more objective view FROM THE TARGET MARKET'S SHOES! Then you are prepared to build a product/service that has market demand. It is this intersection of target market needs and your core competency that will yield the greatest success.

Does this sound familiar:

I’m a breeder and have top-quality foals. The breeding is going just fine. Now what I need to know is – how do I sell the babies?

OR

I have a beautiful new facility and am finding it very difficult, practically impossible, to attain clients, despite advertising. What should I do?

OR

We designed and built our horse farm and have been operating for almost a year now. I have an equine science degree, but have spent many years in the corporate world. We did a business plan and want to accept all disciplines. We have a head instructor that is well respected in the area. We aren’t yet profitable. We don’t know if we should be niche oriented or if we can be broad-based. We’ve done very little advertising – it is SO expensive! In many ways we feel like we are the best kept secret in the region. We need marketing help!

These are real questions asked by real horse businesses. Horse businesses come in a variety of sizes and shapes. No matter which kind or what size the business, marketing is the single largest and on-going function that you will deal with. As you can see from these questions, horse business owners may be well-educated and skilled in many areas of their business, yet marketing can remain a black-hole mystery. There are several steps you can take to develop a successful marketing plan.

Step One:   Learn more and more and more about your prospects and customers.

The more you know about your prospects, the better you can communicate with them about the benefits of what you offer. Being able to “package” your services of products in a way that connects with the potential purchaser is critical. This means stepping out of your role as supplier, and getting into the shoes of the buyer. Remember, the customer is buying a solution to a problem of some kind. Make sure you convey what it is you are solving, how you are able to help or what need you are filling. This will catch their eye first.  

Step Two:   Examine your assumptions.

When you started your horse business, what were your thoughts and ideas, and what were they based on? Did you prepare a written business plan? Though this may sound tedious, it does walk you through the valuable process of investigating key management and marketing issues. If you find a plan outline, and then decide you don’t need to do this, you are only kidding yourself. You will find that many of the problems that plague you later on are a result of not having done adequate research initially.

From the opening scenarios, these horse business owners made fundamental assumptions that are faulty. The breeder doesn’t understand that because he thinks the foals are the cream of the crop doesn’t mean that a prospective customer does. The assumption here was that this quality would be conveyed magically to prospects, whoever and wherever they may be, resulting in babies selling right away. The new boarding facility is discovering that the physical set-up alone is not enough to build business. The assumption here falls into the “build it and they will come” myth, whoever “they” are. The lesson stable has prepared a business plan, but one that reflects what they are hoping for, not one that reflects reality. One assumption here is that marketing is not really necessary as an expense in the operating budget. When it comes to marketing and building your horse business, it is imperative that you spend some time exploring your assumptions in the beginning. What you learn by doing this may reshape your business so that it takes a direct path to success rather than winding its way around many dead ends.  

Step Three:   Develop objectives and goals.

You won’t get where you want to go if you don’t know where that is. Sit down and think about where you want to be three years from now. Once you have that in mind, break that down into the objectives that will enable you to reach those goals. By working with your goals in mind first, you will be able work backwards in order to establish what you want to accomplish this year. Then you can take a look at what you need to do for this year – what programs to offer, what group of people to contact, and how you will let your target audience know what you have to offer.

Step Four:   Define your market area.

Where will your customers come from - your town, surrounding towns, county, state, or a larger region of the US?  Is your market area the same for all aspects of your horse business? Think about this, get out a map for a visual reference, and then brainstorm all the different ways you can reach your target market in these areas. Assign a cost to the variety of methods you might use and think strategically about what method or combination of methods will give your business or offering the best exposure.

A final few marketing reminders are:

  • Make your marketing goals measurable so you can evaluate if you are getting there;
  • Be consistent long enough in any one method to determine if it’s working (it takes 8-12 exposures to impact the prospect);
  • Evaluate your plan regularly, and be flexible in your thinking;
  • Don’t put all your eggs in one basket because no one marketing tool is sufficient by itself;
  • Don’t stop marketing – you may have noticed that the giants like Coca Cola never let up even though they are known worldwide and a market leader!
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Lisa Derby Oden has been providing business development, marketing, and nonprofit consulting services to the horse industry since 1995. Oden is author of "Growing Your Horse Business" and "Bang for Your Buck: Making $ense of Marketing for Your Horse Business." Prior to her consulting work, Lisa has a lifetime with horses, as owner, instructor, trainer, competitor and stable owner. Lisa has been honored with regional and national awards for her work in the industry. She can be reached at: (603) 878-1694; email at Lisa@blueribbonconsulting.com; or visit her website at www.blueribbonconsulting.com.
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Keep Them Coming Back For More: Driving Quality Traffic to Your Equine Business Website 

8/30/2014

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By: Carol M. Aldridge

As a business owner, some of your top marketing priorities should include growing your audience and increasing your visibility. Although there are several ways to go about this, these three key strategies, work hand-in-hand:


Blogging, Email Marketing, and Lead Capture Systems

  • Blogging - Creating regular, unique content on your website automatically increases your SEO, especially if the content is rich in keywords.  To do this effectively, be sure your website has built-in blogging functionality.  Because then, each click will bring your readers directly to your website where they can also learn more about your business. This doesn’t have to be expensive or complicated. Wordpress and Weebly are two free options that offer integrated blogging capability. (See Quick Tips for Creating a Successful Blog, below.)

“In fact, if your business’ website does not have a blog (or “learning center”) that is actively updated on a regular basis, then you are missing a huge opportunity to increase your company’s visibility and therefore increase your digital reach—your potential client base and your bottom line.”   ~Social Media Today

  • Email Marketing - Set-up an account with an email marketing service like MailChimp or Constant Contact. Then every time you create a new blog post, email your subscribers with an introduction and a link to the full post on your site. If you’re creating quality content that your audience is interested in, you should see a spike in web traffic with each post. 

  • Opt-In Form - Create a sign-up form that links to your email marketing account’s contact list. The simpler, the better. Make it super easy for them to subscribe. First name and email address should be all the ‘required’ information you need. 
  • Subscriber Incentive - Create a free report or pdf ebook that solves a problem your target audience is facing. Then include a link to the report in your subscriber “welcome email”.
  • Landing Page - Build a landing page on your website that includes a graphic of your free report, an appealing description and your subscriber’s sign-up form. This step is critical, as it provides a unique URL that you can share to encourage new subscribers to sign-up! 

Quick Tips for Creating A Successful Blog

- Write quality content that appeals to your audience and addresses their needs. 

- Edit, Edit, Edit. Then proofread and edit again. Whenever possible, have another qualified professional edit your text as well. 

- Use compelling images to grab your readers’ attention.

- Be sure to include a powerful title. Our friends at CopyBlogger have written a comprehensive series that will be sure to help you craft compelling headline titles. 

- Include social media share buttons on each post.

- Include a resource box at the end of each post with more info about your business and a link to your opt-in landing page.

- Format your paragraphs for quick reading, including bold subheadings and bullet points.

- Use quality keywords to maximize SEO.

- Whenever possible, link to other pages and blog posts on your website. Be sure all links are set to open in a new tab or window.


Well, that’s a good start, but I have so much more information to share with you. Soon we’ll take a look at several proven ways to promote your content beyond your subscribers’ inbox, driving even more traffic to your website…so stay tuned.
Carol Aldridge is an Administrative Consultant and Support Specialist serving the equine industry for over 25 years. Her clients across the United States enjoy customized administrative services designed to relieve workload pressure, streamline office procedures and maximize marketing results. Learn more at www.EquineOfficeSolutions.com.

If you haven’t yet subscribed, you can do so HERE. You’ll also receive our Zero-Budget Marketing Plan For Equine Business Owners. And please, feel free to share your thoughts and ideas by emailing me or commenting below - we can all help each other succeed!
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Equine Office Solutions Partners with Randi Thompson of "How To Market Your Horse Business"

8/1/2014

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We're so pleased to welcome Randi Thompson of How To Market Your Horse Business as a new collaborative partner with Equine Office Solutions.  Randi has been a trusted colleague for several years, and we're thrilled to have this opportunity to come together to form a unique, comprehensive marketing resource designed to meet the needs of today's equine industry.  READ MORE
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EQUINE OFFICE SOLUTIONS CELEBRATES 4TH ANNIVERSARY 

7/27/2014

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In just four short years, Equine Office Solutions has emerged as a leader in business support and consulting services for the equine industry.  The company was originally founded by owner, Carol Aldridge in 2010 as Progressive Business Solutions serving general small business owners, and quickly refocused its mission to serving the equine industry in particular. “Although it’s true, business is business, my expertise lies within the equine industry, so the shift made perfect sense,” says Aldridge.

Equine Office Solutions has quickly grown from a local business provider to a renowned industry leader serving prominent equine professionals from New York to California and from Texas to Canada.  And, there’s an even brighter future ahead for the Company, as plans are in place for some exciting, ground-breaking events including several new, collaborative partnerships with other well-known industry experts.

Watch for more news announcements to be released soon on this progressive, young company.
Carol Aldridge is an Administrative Consultant and Support Specialist serving the equine industry for over 25 years. Her clients across the United States enjoy customized administrative services designed to relieve workload pressure, streamline office procedures and maximize marketing results. Learn more at www.EquineOfficeSolutions.com and SIGN-UP to receive the New "Zero Budget Marketing Plan for Equine Business Owners". 
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CREATING A MARKETING CALENDAR FOR YOUR EQUINE BUSINESS IN FIVE EASY STEPS

6/21/2014

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By: Carol M. Aldridge

Let’s face it, marketing can be a time consuming and expensive endeavor.  So, you might as well do what  you can to make sure that you get the most ‘bang for your buck’! Creating a basic marketing calendar is not only a smart business practice, but if used correctly, it will yield enhanced, measurable results. 

STEP 1: CHOOSE YOUR PREFERRED CALENDAR TOOL 
I recommend using Google Calendar (or a similar digital, interactive calendar). Alternately, some prefer to use a simple Excel spreadsheet. However, the information included in your calendar will be changing frequently, and an interactive, digital format will allow for ease of updates while providing a comprehensive overview of each month. It will even send you reminders of important deadlines to keep you on track. 

STEP 2: FILL IN ALL KNOWN DATES such as your vacations, major holidays, pop culture happenings, national news items, etc. These dates will help establish the beginnings of a timetable and schedule of topics that you can follow in the weeks and months to come.

STEP 3:  BRAINSTORM TO INCLUDE ADDITIONAL OPPORTUNITIES  
Take some time to think about what types of advertising and marketing strategies would benefit your business at specific times of the year. For example, networking activities, relationship building correspondence, blog posts, conferences, press releases and news items, direct mail promotions, contests, special sales, etc. These will change as your schedule and needs fluctuate, but the point is to make this step as inclusive as possible.

STEP 4:  PLAN YOUR BASIC SOCIAL MEDIA POST TOPICS 
Take a look at the events you have entered each week and come up with a few corresponding topics that would work well as posts. Then use a social media management tool such as Bufferapp or Hootsuite to schedule a full week of posts  to all your social media accounts at one time.

STEP 5:  TRACK, MEASURE, RINSE & REPEAT 
Plan time each month to review the success of your marketing efforts. Select specific promotions, then use Google Analytics to track your increase in website traffic. This works best for the posts and promotions that include a link back to your website. Also, review the administrative data reports for each of your social media accounts to note the number of likes and shares for specific posts. (More details on measuring your marketing success coming soon).  Now that you have details on the activity spurred by each marketing tactic you’ve implemented, take a look at the months ahead and adjust your planned promotions accordingly.

Once you start using your marketing calendar regularly, you will quickly begin to realize its numerous benefits, as your planned promotions tactics fall into a rhythm and you become more aware of what’s working and what’s not.  Take some time to set this system up right, and you’ll soon wonder how you managed to get by at all without it. 

Image courtesy of cafepress.com

If you like this post, stay tuned - upcoming articles will cover how a marketing calendar fits into your overall marketing plan, detailed step-by-step tips on how to measure the success of your marketing efforts, how blogging, backlinks and social media work together, how to make social media work for your business, determining your target market and more. These articles will be sent out by email, so be sure you are subscribed. You’ll receive the new Zero Budget Marketing Plan for Equine Business Owners, and you’ll be sure to receive each future article. 

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Equine Office Solutions, was established in 2010 by owner, Carol Aldridge to meet the unique business needs of the busy equine professional. Through a combination of professional consultation and personalized support services, Carol designs effective business systems producing streamlined administrative processes and enhanced marketing results. 
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