Social media should be just one element of your overall marketing strategy. But its ability to garner widespread visibility and qualified leads is undeniable. Some key benefits of a professional social media strategy include: Growing brand awareness, networking & relationship building, driving website traffic & SEO, promoting products and services, and market / audience research.
Other strategies you should consider when building your overall, comprehensive marketing plan, include: Website content, email marketing, offline marketing materials, press releases, collaborative partnerships, networking and word of mouth.
When crafting your social media marketing plan, consider these 10 tips:
1. CREATE A PROFESSIONAL FACEBOOK BUSINESS PAGE
A Facebook business page, as opposed to using just your personal profile to promote your business, strengthens your brand and professional identity. It also allows for the creation of ads and boosted posts as well as detailed insights and statistics for measuring your results and crafting valuable future content.
2. RESEARCH COMPETITORS
Your competitors can give you valuable insight into your ideal audience and what type of content resonates with them. Be sure to always create original content consistent with your brand.
3. CREATE A CONTENT CALENDAR
When it comes to social media (and most other forms of marketing) consistency is key. That’s why creating a simple content calendar will help save you time and will assure the topics you share flow seamlessly.
4. FACEBOOK STORIES
Consider reformatting your posts into Facebook Stories for added visibility.
5. INVITE FRIENDS TO FOLLOW YOUR PAGE
Periodically invite your friends to follow your page. Also be sure to invite people who’ve engaged with your posts and ads to follow your page as well.
6. LINK TO YOUR WEBSITE
One of the most effective strategies for driving traffic to your website is by linking to your blog posts through your Facebook posts. Be sure your website is up to date and representing your business in the best light. Then, simply create a new Facebook post and include a link to your most recent blog post, then watch your website traffic grow!
7. SHARE POSTS TO GROUPS
Relevant Facebook groups are filled with people of similar interests. Find which groups contain your ideal audience, then share relevant, helpful and entertaining content there for high engagement rates and enhanced visibility for your brand. And always reply to any comments. Remember, Facebook is social and is meant to foster conversation!
Now more than ever, video is proving to be the most effective media choice for Facebook and other social platforms. It ranks higher in the algorithm and grabs the viewers’ attention. Consider using Facebook Reels, short video clips, to get your message out.
If you have a special offer or announcement, consider crafting an ad or boosted post to expand your reach. It’s still the most economical way to get the word out.
10. ANALYZE METRICS
Be sure to visit your dashboard at least once a month to review the engagement rate, clicks, shares and comments for each post. Which posts resulted in direct messages and qualified leads? Once you determine what’s working and what’s not you can craft future content accordingly.
And then….REPEAT – Remember, social marketing takes time. But when done correctly and consistently, the results can be outstanding!
If you have questions, or need help with your social media marketing, we’re here for you! CONTACT US for a complimentary consultation and begin to take advantage of everything Facebook has to offer!
The Keys to Successful Facebook Marketing by Equine Office Solutions
“2022 Social Media Trends Report” by HubSpot
Social Media Content Calendar by HubSpot