YOUR COMPANY WEBSITE
Your website is your company’s face to the world. It’s your home base where prospective customers can go to learn more about your products and services. A professional, effective website is a powerful lead generation machine! And without a doubt – first impressions are crucial. Now is the ideal time to audit your website to assure it’s functioning as effectively as possible. Things to consider:
- Broken or outdated links
- Modern, aesthetic design
- On and off-page SEO
- Consistent, fresh content and images
- User-friendly navigation
- Calls to action (CTAs)
- Lead generation/opt-in landing pages
- Convenient sales process
- Mobile responsive design
CONSISTENT, PROFESSIONAL BRANDING
Your brand is your company’s personal image. It differentiates you from your competition. And so, it goes without saying that professional branding elements strategically and consistently placed throughout your online channels ultimately provide instant recognition for your audience. The most notable element of your brand is your company logo. But it also consists of branded colors, fonts, graphic elements and even your tagline and the content you publish and share. These all combine to reflect who you are and what you have to offer.
SOCIAL MEDIA MARKETING
These days, more and more people are turning to social media for entertainment, enrichment and to connect with others. It’s also a place to consume news and be introduced to new offers and opportunities. Keep in mind, social media marketing is most successful when the message is presented as interest-based using storytelling and emotionally triggered content, not through a hard “sales” push. Some things to consider to enhance your visibility and engagement on social media:
- Optimize your business page
- Use professional images and video
- Evoke emotion through storytelling
- Brief post text works best
- Link to content on your website
- Use ads to increase visibility, engagement and prospects
- Post consistently
- Include CTAs
A basic marketing plan will help provide clarity about your goals, allowing you to better measure your success and adjust where needed. The key elements of a basic marketing plan include:
- Defining your target market
- Identifying your competition
- Establishing a budget
- Outlining your marketing strategies
- Determining a pricing structure
- Setting measurable goals
DATA FOR SMART MARKETING DECISIONS
I know - data is boring and often intimidating. But it doesn't have to be. And quite frankly, periodically reviewing the basic data available to you is the ONLY way to accurately measure your success in relation to your goals. Check the data available to you through your social business pages, email marketing platform, website and google analytics. Then add this data to each piece of content and activity listed in your marketing calendar for a crystal clear view of the ROI (Return on Investment) that your marketing efforts have received.
It's easy to just try to coast through difficult times. However, with some reflection, structured planning and consistent, focused marketing efforts you will help guide your business toward greater success throughout these challenging times and beyond.
At Equine Office Solutions, we understand the unique challenges that horse-related business owners face in today’s rapidly changing digital world. Our clients enjoy focused, personalized support, customized marketing plans and comprehensive sales funnels designed to increase website traffic and generate qualified leads. Contact us to learn how you can achieve your goals with consistent, quality results.
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