SUMMER NEWSLETTER

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Summer is flying by, and we’ve been busy gathering valuable news, information and opportunities to help you build a more successful, stable and profitable business. Whether you operate a breeding, boarding or show business, retail establishment or any other business serving the horse industry, we’re here for you!  Read on for this month’s resources and news, selected just for you!   ARTICLE:  HOW TO KEEP YOUR WORDPRESS WEBSITE SAFE It’s here! If you own a WordPress website, don’t miss this informative article which may just save your site and your business from potential disaster. Check it out, here --> HOW TO KEEP YOUR WORDPRESS WEBSITE SAFE   CAROL ALDRIDGE NAMED AMERICAN HORSE PUBLICATIONS’ 2023 CONFERENCE MANAGEMENT DIRECTOR “It was an honor and a pleasure serving as Conference Management Director for American Horse Publications’ 2023 Equine Media Conference, “Meet at the Mesa!”  Leaders in the equine publishing industry gathered from far and wide to network, socialize and take advantage of numerous, educational opportunities from June 22-24 in Tempe, Arizona. “I honestly can’t say enough about this outstanding group of professionals,” Carol said, “Every facet of the equine industry was represented, and everyone attended with a clear goal of sharing their experiences and building relationships.” “The networking is invaluable and the knowledgeable presenters are the best in the business.” Debbie Loucks, Monty Roberts Join Up International  Check out this year’s schedule of events.  Then, stay tuned for more info and plan to join us next year! You won’t want to miss it! Read the FULL ARTICLE FEATURED MARKETING RESOURCE:  FREE Social Media Calendar by SEMRush In a recent tweet, SEMRush shared:  “Social media management is more efficient and effective when you plan ahead. We've created a free social media calendar template, so you can put more time into planning and preparing. Get yours here at  https://social.semrush.com/3mG6rgd. - CLIENT SPOTLIGHT - CEDAR RIDGE FARM EGYPTIAN ARABIANS Cedar Ridge Farm Egyptian Arabians has bred exceptional bloodlines to produce elegant, athletic Arabian horses since 1984.   “We specialize in the extraordinary, rare Egyptian Arabian, known for its great beauty, intelligence, disposition, athletic ability, and charisma--the Elegant Athlete.   Our long-time reputation for integrity and fairness is very important to us.” Visit Cedar Ridge Farm Egyptian Arabians here at:  https://www.crfegypt.com/ SUMMER SALE!! 20% OFF WEBSITE PROJECTS and other special deals... Your website is your greatest business asset!  Is it portraying your horses and business in the best light? Is the design outdated? Is it user friendly and inviting? Is your content up to date? Do you frequently post fresh content to your blog? These are all vital considerations that will play a key role in the success of your marketing efforts. If you’re considering designing a new website, refreshing your current site or simply crafting periodic updates, now’s the time to assure your site reflects your business in the most positive light possible.  Equine Office Solutions is offering 20% off all website projects booked by September 1, 2023. ​Other Special Offers - 10% OFF the following: Social Media Marketing Packages Comprehensive Marketing Plans Event Planning & Mgmt. Services Email Marketing Copywriting Graphic Design Services   Check out all the services we offer HERE. Then CONTACT US for a complimentary consultation and let us put our expertise to work for you! CUSTOM PEDIGREES Featuring your horse's photo and farm logo with your choice of border graphics and colors.  These exquisite pedigrees are delivered digitally and are perfect for printing and framing, displaying on your website or in your brochures. They also make excellent gifts for a special client or friend. https://www.equineofficesolutions.com/pedigrees.html RESOURCES TO HELP GROW YOUR BUSINESS 10 TIPS FOR GROWING YOUR BUSINESS THROUGH THE POWER OF FACEBOOK Social media should be just one element of your overall marketing strategy. But its ability to garner widespread visibility and qualified leads is undeniable. Some key benefits of a professional social media strategy include:  Growing brand awareness, networking & relationship building, driving website traffic & SEO, promoting products and services, and market / audience research. BUILDING YOUR MARKETING PLAN IN FOUR EASY STEPS This 4-part series outlines specific steps you can take to strengthen your marketing strategies, resulting in wide-spread visibility, more website traffic and an increased number of qualified leads. Topics include: Defining Your Target Market, Creating Your Business Image And Focusing On The Future, Enhanced Strategies And Tactics and Measuring The Success Of Your Equine Marketing Campaigns.  Follow these steps, then rinse and repeat and watch your business grow!  WHAT IS SEO....AND IS IT RELEVANT FOR YOUR BUSINESS? You’ve most likely heard the term “SEO” but, what does it really mean, and is it something your equine business needs to be concerned about? In this article, we will de-mystify the world of SEO and explain why it is highly recommended as a means of successfully marketing your business!  SEO, when used correctly, can drive high-volume, qualified leads to your website, as well as increase your ranking with Google and other search engines. 11 PROVEN WAYS TO GROW YOUR EMAIL LIST Your email list is your most valuable source of qualified leads. Therefore, focusing on lead generation is a key strategy for growing your equine business. Remember, you don't own your social media channels and reaching a large percentage of your audience there is often difficult and can be expensive. However, you do OWN your email list, and email is still the single most powerful way to engage and follow-up with your audience.    DRIVE 10x MORE TRAFFIC TO YOUR WEBSITE Driving quality traffic to your website is key to increasing your qualified leads and conversions. Of course, you can pay for traffic through social media ads and Google AdWords, but there are many other effective ways to drive targeted traffic that won't cost you a dime.   FREE VIDEO GUIDE: THE POWER OF MARKETING FUNNELS In this brief presentation, you'll learn what a marketing funnel is, the components of effective, integrated systems and how anyone can build a simple funnel to begin marketing more effectively. You'll also see specific examples of different types of marketing and sales funnels that you can use for your business. THANK YOU TO OUR CLIENTS We are privileged to work with a wonderful group of clients! Visit some of our key clients below:   The Barn at Hidden Oaks American Horse Publications Cedar Ridge Farm Egyptian Arabians Hidden Oaks Arabians Thornewood Farm Two Silos Farm Egyptian Arabians Husband Law Morrisienna Farm The East Coast Egyptian Classic The Pyramid Society We are accepting a limited amount of new clients beginning August 15th.  If you’re interested in exploring how Equine Office Solutions can help grow your business just contact us. We’d love to have the opportunity to speak with you!  ABOUT EQUINE OFFICE SOLUTIONS Equine Office Solutions is a full-service marketing and event management agency. Our focus is to resolve the unique challenges that equine business owners face in today’s rapidly changing digital world.   Our clients enjoy personalized support, expert event management services, customized marketing plans and comprehensive sales funnels designed to increase website traffic and generate qualified leads for consistent, quality results. Carol Trimboli Aldridge, Owner Equine Office Solutions Georgetown, Kentucky Ph: (859) 361-9416 [email protected] www.equineofficesolutions.com Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved. *|IFNOT:ARCHIVE_PAGE|* *|LIST:DESCRIPTION|* Our mailing address is: *|HTML:LIST_ADDRESS_HTML|* *|END:IF|* Want to change how you receive these emails? You can update your preferences or unsubscribe from this list. *|IF:REWARDS|* *|HTML:REWARDS|* *|END:IF|*