Here are some quick tips to help you utilize your customer base more effectively:
GET TO KNOW YOUR CUSTOMERS
TARGET YOUR MESSAGES
Segment your contact list, and then target your marketing campaigns directly to each group. They will feel you 'know' them and have a sense for who they are and what they want. This grows trust and loyalty. The more you focus your message on each specific audience, the greater your return will be. Let your messages 'speak' to them.
THE BENEFITS THAT LOYAL CUSTOMERS CAN PROVIDE
WAYS TO REWARD YOUR CUSTOMERS
Add your most significant contacts and customers to a CRM program such as Insightly, Highrise, Contactually or Sales Force. Be sure the program integrates well with your email system to track correspondence. Research their business and enter as much information as possible. This will give you an immediate overview of that client. This information coupled with their account history will provide a complete customer profile for reference and relationship building. Then schedule follow-up reminders. Drop them a personal note or email with helpful
information, a happy birthday wish or just to check in. They will remember you and appreciate your extra effort.
These management practices may take some extra effort, but they will pay off exponentially in the long run. In the future, when your customers are in need of your products and services, or their friends and colleagues ask for a recommendation, your business will be top of mind. And the experts all agree that word of mouth is the most effective form of advertising.
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