By: Carol M. Aldridge
Driving quality traffic to your website is key to increasing your qualified leads and conversions. Of course, you can pay for traffic through social media ads and Google AdWords, but there are many other ways to drive targeted traffic as well, that won't cost you a dime.
OPTIMIZE YOUR WEBSITE
To assure you have the best chance of converting leads into customers, the first place to start is by making sure your website is optimized for visitors and search engines. Even if your promotions are getting clicks, if the user experience and content on your site are not of value to your visitors, your conversion rates will be low.
Ways to optimize your website for conversion:
TYPES OF CONTENT
Some content will simply drive traffic, increasing your SEO and building trust. Other types of content will serve as lead capture tools, allowing you to gather email addresses, moving your prospects through your sales funnel and providing other key demographics for your future follow-up.
Consider a mix of the following when creating your content:
So you've optimized your website. Your awesome content is ready for the world to see. Now, how do you get your audience from point A to point B? Backlinks. By sharing links to your content through a variety of platforms you will maximize traffic and leads.
OTHER SOURCES OF FREE TRAFFIC
LEARN FROM YOUR ANALYTICS
Google Analytics is a powerful tool, especially when used in conjunction with the reporting provided through your social media pages, email marketing platform and website. Tracking your sources of traffic will help you understand what's working and what's not.
In conclusion, attracting quality website traffic takes some time & effort. However, each step you take will garner greater results. Start slow, build your efforts over time and track your analytics. You will consistently increase quality traffic & qualified leads, ultimately converting those leads into customers.
Let's connect. If you found this information helpful, or if you have questions or suggested topics for future articles, send a quick email and let me know. I'd love to hear from you and will respond personally. If you'd like help implementing these recommendations and growing you your equine business, let's schedule a complimentary Discovery Session to explore how we can best reach your goals together.
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