 After a brief break, Equine Office Solutions is once again open and available to support your marketing and event planning needs. Thank you for your continued trust and patience—we’re looking forward to jumping back in and helping your business shine. If you’ve been holding off on a project or have something new in mind, now’s a great time to get in touch. Whether it's a special promotion, website enhancements, polishing content, planning your next event, or anything else in our wheelhouse—we're ready to hit the ground running. Check out our most popular SERVICES and then CONTACT US for a complimentary consultation to discover how we can best work together to achieve your goals. Your Success is Our Success!
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 Your website is your greatest business asset! Is it portraying your horses and business in the best light? Is the design outdated? Is it user friendly and inviting? Is your content up to date? Do you frequently post fresh content to your blog? These are all vital considerations that will play a key role in the success of your marketing efforts.
If you’re considering designing a new website, refreshing your current site or simply crafting periodic updates, now’s the time to assure your site reflects your business in the most positive light possible. 20% OFF ALL WEBSITE PROJECTS booked by JULY 15, 2024. PLUS 10% OFF the following: Social Media Marketing Packages Comprehensive Marketing Plans Event Planning & Mgmt. Services Email Marketing Copywriting Graphic Design Services Check out all the services we offer HERE. Then contact us for a complimentary consultation and let us put our expertise to work for you!  Foals bring such joy to our lives. Send us your best shot, and we’ll make your little one a star!!! All photos will be shared with our audience, and the winner will receive a custom designed pedigree AND will be featured in an upcoming promotion with a link to your farm’s website or social media page. So send us your best by August 31, 2024, and let us help celebrate your new arrivals!
 If you're not using Instagram to promote your business, you're really missing out. Instagram has emerged as a powerhouse in the realm of digital marketing, revolutionizing the way businesses engage with their audiences. With over a billion active users monthly, this visually-driven platform offers unparalleled opportunities for businesses to showcase their products and services, connect directly with their target demographics, and build a distinctive brand identity. Through its seamless integration of photos, videos, stories, and interactive features, Instagram not only amplifies visibility but also fosters meaningful customer relationships, making it an indispensable tool for modern business marketing strategies.
Whether your new to Instagram or familiar with its features, the resources below will provide a wealth of information to help you build your brand and leverage the power of Instagram. And of course, we're here to help, so feel free to contact us with any questions. INSTAGRAM FOR BUSINESS – RESOURCES IG business vs personal account https://www.business.com/articles/instagram-business-account/ How to Make Your Instagram a Business Account https://get.nicejob.com/resources/how-to-make-your-instagram-a-business-account Hubspot: Instagram for Business https://offers.hubspot.com/instagram-for-business 6 Instagram Features Marketers Should ALWAYS Use In 2024 https://www.youtube.com/watch?v=dDdzg8ksK8w Instagram Marketing For Small Business (2024 UPDATE) https://youtu.be/b_gvwR1pg5I?si=IJ2T0jxMoljmVR1E How to use Instagram for business: a complete guide https://sproutsocial.com/insights/instagram-for-business/ How to Use Instagram for Business and Drive Results in 2024 https://blog.hootsuite.com/how-to-use-instagram-for-business/ 5 Reasons to Use an Instagram Business Account + Set Up Tips https://blog.hootsuite.com/instagram-business-profile/  AHP members enjoyed a visit to Double Dan Horsemanship during the pre-conference "Breeds of the Bluegrass" Tour. By: Carol Trimboli Aldridge I recently had the pleasure, once again, of serving as the Conference Management Director for American Horse Publications’ (AHP) Annual Equine Media Conference. And what a pleasure it was! A record number of freelancers, publishers, authors, business owners, association staff, photographers, podcasters (basically anyone who produces content focused on the equine industry) came together in Lexington, Kentucky for three days of education, networking and fun.  The Conference offered something for everyone, including a “Breeds of the Bluegrass” Tour with visits to Double Dan Horsemanship, The Kentucky Horse Park and Old Friends Farm and over 18 educational sessions. Attendees also enjoyed three lavish receptions and six full meals provided by renowned sponsors such as Purina, Farnam, Breyer, Equine Network, Absorbine, Straight Arrow, Zoetis and many more. But the best part was watching everyone freely sharing their knowledge and resources with each other. Newcomers consistently expressed their delight in the welcoming spirit, and the overall camaraderie and generosity was truly a treasure to witness!
I personally offer my gratitude to them for their valuable contributions to the equine community over the years. It was an honor and always a joy to work with them, and I wish them the greatest happiness in the future. And, I'm pleased to report that AHP will remain in good hands as the Board of Directors and Easter Associates Management Company take the reins to guide the Association toward continued success ahead.
If you are looking to connect with others throughout the horse industry, boost your visibility and your knowledge and get your news in front of over 600 leading industry professionals, then you need to check out AHP. Visit them at: americanhorsepubs.org.  Many of my clients come to me with outdated WordPress (WP) websites, needing a more streamlined, user-friendly option. I consistently recommend Wix for several reasons.
For the average small business owner, the learning curve for WP is steep. Creating or updating the site’s design and content as well as regularly managing the necessary plugins, themes and general maintenance of the site can prove to be time consuming and somewhat daunting. If you require a supercharged site with more complex functionality, you may opt for WP, but be prepared to employ the services of an expert to ensure your site remains secure, stable and up-to-date. Wix provides everything needed and more to produce and maintain an aesthetically pleasing, modern, user-friendly site that will present your business in a professional and appealing light for your target audience. There is no monthly maintenance to worry about, excellent SEO tools, hundreds of modern, customizable design templates, mobile optimization, an easy drag and drop interface and even ecommerce, membership, and high-quality media capabilities. Learn more about these two website builders: Wix vs. WordPress: Which Is Best in 2024? By SEMRush Wix Vs. WordPress (2024 Comparison) By Forbes
“AHP is fortunate to have Carol join the 2023 conference team,” says Chris. Carol’s event management skills and experience as an AHP member are a perfect combination to add fresh ideas on planning the association’s annual event.”
“I’ve always had a passion for bringing people together and building a sense of community. And I’ve long admired the strong networking and educational benefits provided to AHP members, especially through the annual conference,” states Carol. “I am honored to have this opportunity to put my event management skills to work to help create a fun and successful conference for all AHP members.” Born and raised in Queens, New York, Carol went on to attend Virginia Intermont College, where she earned a B.A. degree in equine studies. She spent the early years of her career as a riding instructor and farm manager in Virginia, New Jersey and on Long Island, New York. Her career ultimately led her to Lexington, Kentucky, where she thrived as a full-time event and association manager for an international equine membership organization. In 2010 she founded Equine Office Solutions, a digital marketing and event management agency serving equine business owners and associations throughout the United States. The 2023 AHP Conference, “Meet at the Mesa,” will be held June 22-24 in Tempe, Arizona. American Horse Publications (AHP) has united equine media, businesses, media professionals, nonprofit organizations/associations, and students for over 50 years. The professional membership association promotes excellence in equine media and encourages relationships and communication within the horse industry through education and networking. For more information, visit www.americanhorsepubs.org. For more information, contact: Christine Brune, AHP Executive Director, E-mail: [email protected].
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