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​ARTICLES

2024 Summer Newsletter

6/23/2024

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Summer is finally here, and we’ve been busy gathering valuable news, information and opportunities to help you build a more successful, stable and profitable business. No matter what type of equine related business or venture you are operating, we’re here for you!  Read on for this month’s valuable resources and news. You're sure to find something to help you start growing your business today!  

FEATURE ARTICLE:  WIX VS. WORDPRESS: Which website platform is best for you?
Many of my clients come to me with outdated WordPress (WP) websites, needing a more streamlined, user-friendly option. Although WP is an excellent option for anyone with advanced tech skills in need of a high-powered website, I consistently recommend Wix for several reasons. 
READ MORE
ENTER OUR CUTEST FOAL CONTEST
Foals bring such joy to our lives.  Send us your best shot, and we’ll make your little one a star!!!  All photos will be shared with our audience, and the winner will receive a custom designed pedigree AND will be featured in an upcoming promotion with a link to your farm’s website or social media page. So send us your best by July 15th, and let us help celebrate your new arrivals! 
ENTER TO WIN
FEATURED MARKETING RESOURCE: INSTAGRAM FOR BUSINESS 101
Instagram has emerged as a powerhouse in the realm of digital marketing, revolutionizing the way businesses engage with their audiences. With over a billion active users monthly, this visually-driven platform offers unparalleled opportunities for businesses to showcase their products and services, connect directly with their target demographics, and build a distinctive brand identity. Through its seamless integration of photos, videos, stories, and interactive features, Instagram not only amplifies visibility but also fosters meaningful customer relationships, making it an indispensable tool for modern business marketing strategies.
READ MORE
- CLIENT SPOTLIGHT -
AMERICAN HORSE PUBLICATIONS
By: Carol Trimboli Aldridge

​I recently had the pleasure, once again, of serving as the Conference Management Director for American Horse Publications’ (AHP) Annual Equine Media Conference.  And what a pleasure it was!  A record number of freelancers, publishers, authors, business owners, association staff, photographers, podcasters (basically anyone who produces content focused on the equine industry) came together in Lexington, Kentucky for three days of education, networking and fun.

The Conference offered something for everyone, including a “Breeds of the Bluegrass” Tour with visits to Double Dan Horsemanship, The Kentucky Horse Park and Old Friends Farm and over 18 educational sessions.  Attendees also enjoyed three lavish receptions and six full meals provided by renowned sponsors such as Purina, Farnam, Breyer, Equine Network, Absorbine, Straight Arrow, Zoetis and many more.  But the best part was watching everyone freely sharing their knowledge and resources with each other.  Newcomers consistently expressed their delight in the welcoming spirit, and the overall camaraderie and generosity was truly a treasure to witness!   
READ MORE
SUMMER SALE!! 
Your website is your greatest business asset!  Is it portraying your horses and business in the best light? Is the design outdated? Is it user friendly and inviting? Is your content up to date? Do you frequently post fresh content to your blog? These are all vital considerations that will play a key role in the success of your marketing efforts.

If you’re considering designing a new website, refreshing your current site or simply crafting periodic updates, now’s the time to assure your site reflects your business in the most positive light possible. 

20% OFF ALL WEBSITE PROJECTS booked by JULY 15, 2024.

PLUS 10% OFF the following:

Social Media Marketing Packages
Comprehensive Marketing Plans
Event Planning & Mgmt. Services
Email Marketing
Copywriting
Graphic Design Services
 
Check out all the services we offer HERE. Then contact us for a complimentary consultation and let us put our expertise to work for you!
CONTACT US
CUSTOM PEDIGREES
Featuring your horse's photo and farm logo with your choice of border graphics and colors.  These exquisite pedigrees are delivered digitally and are perfect for printing and framing, displaying on your website or in your brochures. They also make excellent gifts for a special client or friend. 
LEARN MORE
RESOURCES TO HELP GROW YOUR BUSINESS
We have curated a sampling of articles just for you! 

10 TIPS FOR GROWING YOUR BUSINESS THROUGH THE POWER OF FACEBOOK

BUILDING YOUR MARKETING PLAN IN FOUR EASY STEPS

WHAT IS SEO....AND IS IT RELEVANT FOR YOUR BUSINESS?

11 PROVEN WAYS TO GROW YOUR EMAIL LIST
 
DRIVE 10x MORE TRAFFIC TO YOUR WEBSITE
 
FREE VIDEO GUIDE: THE POWER OF MARKETING FUNNELS
 

THANK YOU TO OUR CLIENTS

We are privileged to work with a wonderful group of clients! Visit some of our key clients below:
 
The Barn at Hidden Oaks
American Horse Publications
Cedar Ridge Farm Egyptian Arabians
Hidden Oaks Arabians
Thornewood Farm
Eros Arabian Breeders
Horses Teaching & Healing
Two Silos Farm Egyptian Arabians
Husband Law
Morrisienna Farm Arabians
The East Coast Egyptian Classic
The Pyramid Society

We are accepting a limited amount of new clients.  If you’re interested in exploring how Equine Office Solutions can help grow your business, just contact us. We’d love to have the opportunity to speak with you! 
CONTACT US
ABOUT EQUINE OFFICE SOLUTIONS
Equine Office Solutions is a full-service marketing and event management agency. Our focus is to resolve the unique challenges that equine business owners face in today’s rapidly changing digital world. Our clients enjoy personalized support, expert event management services, customized marketing plans and comprehensive sales funnels designed to increase website traffic and generate qualified leads for consistent, quality results.

Carol Trimboli Aldridge, Owner
Equine Office Solutions
Georgetown, Kentucky
Ph: (859) 361-9416
[email protected]
www.equineofficesolutions.com
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summer sale

6/20/2024

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Picture
Your website is your greatest business asset!  Is it portraying your horses and business in the best light? Is the design outdated? Is it user friendly and inviting? Is your content up to date? Do you frequently post fresh content to your blog? These are all vital considerations that will play a key role in the success of your marketing efforts.

If you’re considering designing a new website, refreshing your current site or simply crafting periodic updates, now’s the time to assure your site reflects your business in the most positive light possible. 

20% OFF ALL WEBSITE PROJECTS booked by JULY 15, 2024.

PLUS 10% OFF the following:

Social Media Marketing Packages
Comprehensive Marketing Plans
Event Planning & Mgmt. Services
Email Marketing
Copywriting
Graphic Design Services
 
Check out all the services we offer HERE. Then contact us for a complimentary consultation and let us put our expertise to work for you!

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cutest foal contest!!

6/20/2024

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Picture
Foals bring such joy to our lives.  Send us your best shot, and we’ll make your little one a star!!!  All photos will be shared with our audience, and the winner will receive a custom designed pedigree AND will be featured in an upcoming promotion with a link to your farm’s website or social media page. So send us your best by August 31, 2024, and let us help celebrate your new arrivals! 
ENTER TO WIN
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Instagram for business

6/20/2024

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​If you're not using Instagram to promote your business, you're really missing out.  Instagram has emerged as a powerhouse in the realm of digital marketing, revolutionizing the way businesses engage with their audiences. With over a billion active users monthly, this visually-driven platform offers unparalleled opportunities for businesses to showcase their products and services, connect directly with their target demographics, and build a distinctive brand identity. Through its seamless integration of photos, videos, stories, and interactive features, Instagram not only amplifies visibility but also fosters meaningful customer relationships, making it an indispensable tool for modern business marketing strategies.

Whether your new to Instagram or familiar with its features, the resources below will provide a wealth of information to help you build your brand and leverage the power of Instagram.  And of course, we're here to help, so feel free to contact us with any questions.

INSTAGRAM FOR BUSINESS – RESOURCES

IG business vs personal account
https://www.business.com/articles/instagram-business-account/
 
How to Make Your Instagram a Business Account
https://get.nicejob.com/resources/how-to-make-your-instagram-a-business-account
 
Hubspot: Instagram for Business
https://offers.hubspot.com/instagram-for-business
 
6 Instagram Features Marketers Should ALWAYS Use In 2024
https://www.youtube.com/watch?v=dDdzg8ksK8w
 
Instagram Marketing For Small Business (2024 UPDATE)
https://youtu.be/b_gvwR1pg5I?si=IJ2T0jxMoljmVR1E
 
How to use Instagram for business: a complete guide
https://sproutsocial.com/insights/instagram-for-business/
 
How to Use Instagram for Business and Drive Results in 2024
https://blog.hootsuite.com/how-to-use-instagram-for-business/
 
5 Reasons to Use an Instagram Business Account + Set Up Tips
https://blog.hootsuite.com/instagram-business-profile/

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CLIENT SPOTLIGHT – AMERICAN HORSE PUBLICATIONS

6/18/2024

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AHP members enjoyed a visit to Double Dan Horsemanship during the pre-conference "Breeds of the Bluegrass" Tour.
By: Carol Trimboli Aldridge

​I recently had the pleasure, once again, of serving as the Conference Management Director for American Horse Publications’ (AHP) Annual Equine Media Conference.  And what a pleasure it was!  A record number of freelancers, publishers, authors, business owners, association staff, photographers, podcasters (basically anyone who produces content focused on the equine industry) came together in Lexington, Kentucky for three days of education, networking and fun.
Picture
The Conference offered something for everyone, including a “Breeds of the Bluegrass” Tour with visits to Double Dan Horsemanship, The Kentucky Horse Park and Old Friends Farm and over 18 educational sessions.  Attendees also enjoyed three lavish receptions and six full meals provided by renowned sponsors such as Purina, Farnam, Breyer, Equine Network, Absorbine, Straight Arrow, Zoetis and many more.  But the best part was watching everyone freely sharing their knowledge and resources with each other.  Newcomers consistently expressed their delight in the welcoming spirit, and the overall camaraderie and generosity was truly a treasure to witness!   
Picture
Left to Right: Gary Lincoln, Judy Lincoln, Chris Brune, Carol Aldridge and Roberta Dwyer.
Chris Brune has served as the Association’s Executive Director for nearly the past 30 years and undoubtably is responsible for much of the organization’s success through her outstanding work ethic, attention to detail and ability to make everyone feel valued and appreciated.  Chris, along with her sister Judy, are a powerhouse team and together have shaped AHP into the model organization it is today.  It’s clearly been a labor of love, and now they are both moving to the next chapter and a well-deserved retirement.  
​I personally offer my gratitude to them for their valuable contributions to the equine community over the years.  It was an honor and always a joy to work with them, and I wish them the greatest happiness in the future. And, I'm pleased to report that AHP will remain in good hands as the Board of Directors and Easter Associates Management Company take the reins to guide the Association toward continued success ahead. 

If you are looking to connect with others throughout the horse industry, boost your visibility and your knowledge and get your news in front of over 600 leading industry professionals, then you need to check out AHP.  Visit them at:  americanhorsepubs.org.
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WIX VS. WORDPRESS: Which website platform is best for you?

5/27/2024

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Many of my clients come to me with outdated WordPress (WP) websites, needing a more streamlined, user-friendly option. I consistently recommend Wix for several reasons.
For the average small business owner, the learning curve for WP is steep. Creating or updating the site’s design and content as well as regularly managing the necessary plugins, themes and general maintenance of the site can prove to be time consuming and somewhat daunting.

If you require a supercharged site with more complex functionality, you may opt for WP, but be prepared to employ the services of an expert to ensure your site remains secure, stable and up-to-date.

Wix provides everything needed and more to produce and maintain an aesthetically pleasing, modern, user-friendly site that will present your business in a professional and appealing light for your target audience. There is no monthly maintenance to worry about, excellent SEO tools, hundreds of modern, customizable design templates, mobile optimization, an easy drag and drop interface and even ecommerce, membership, and high-quality media capabilities.

Learn more about these two website builders:
​
Wix vs. WordPress: Which Is Best in 2024? By SEMRush
Wix Vs. WordPress (2024 Comparison) By Forbes
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SUMMER NEWSLETTER

8/17/2023

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Summer is flying by, and we’ve been busy gathering valuable news, information and opportunities to help you build a more successful, stable and profitable business. Whether you operate a breeding, boarding or show business, retail establishment or any other business serving the horse industry, we’re here for you!  Read on for this month’s resources and news, selected just for you!  

ARTICLE:  HOW TO KEEP YOUR WORDPRESS WEBSITE SAFE
It’s here! If you own a WordPress website, don’t miss this informative article which may just save your site and your business from potential disaster. Check it out, here --> HOW TO KEEP YOUR WORDPRESS WEBSITE SAFE
 
CAROL ALDRIDGE NAMED AMERICAN HORSE PUBLICATIONS’ 2023 CONFERENCE MANAGEMENT DIRECTOR
“It was an honor and a pleasure serving as Conference Management Director for American Horse Publications’ 2023 Equine Media Conference, “Meet at the Mesa!”  Leaders in the equine publishing industry gathered from far and wide to network, socialize and take advantage of numerous, educational opportunities from June 22-24 in Tempe, Arizona. “I honestly can’t say enough about this outstanding group of professionals,” Carol said, “Every facet of the equine industry was represented, and everyone attended with a clear goal of sharing their experiences and building relationships.”

“The networking is invaluable and the knowledgeable presenters are the best in the business.”
Debbie Loucks, Monty Roberts Join Up International 

Check out this year’s schedule of events.  Then, stay tuned for more info and plan to join us next year! You won’t want to miss it!

Read the FULL ARTICLE
FEATURED MARKETING RESOURCE: 
FREE Social Media Calendar by SEMRush
In a recent tweet, SEMRush shared:  “Social media management is more efficient and effective when you plan ahead. We've created a free social media calendar template, so you can put more time into planning and preparing. Get yours here at  https://social.semrush.com/3mG6rgd.
- CLIENT SPOTLIGHT -
CEDAR RIDGE FARM EGYPTIAN ARABIANS
Cedar Ridge Farm Egyptian Arabians has bred exceptional bloodlines to produce elegant, athletic Arabian horses since 1984.   “We specialize in the extraordinary, rare Egyptian Arabian, known for its great beauty, intelligence, disposition, athletic ability, and charisma--the Elegant Athlete.   Our long-time reputation for integrity and fairness is very important to us.” Visit Cedar Ridge Farm Egyptian Arabians here at:  https://www.crfegypt.com/
SUMMER SALE!! 20% OFF WEBSITE PROJECTS and other special deals...
Your website is your greatest business asset!  Is it portraying your horses and business in the best light? Is the design outdated? Is it user friendly and inviting? Is your content up to date? Do you frequently post fresh content to your blog? These are all vital considerations that will play a key role in the success of your marketing efforts.

If you’re considering designing a new website, refreshing your current site or simply crafting periodic updates, now’s the time to assure your site reflects your business in the most positive light possible.  Equine Office Solutions is offering 20% off all website projects booked by September 1, 2023.

​Other Special Offers - 10% OFF the following:

Social Media Marketing Packages
Comprehensive Marketing Plans
Event Planning & Mgmt. Services
Email Marketing
Copywriting
Graphic Design Services
 
Check out all the services we offer HERE. Then CONTACT US for a complimentary consultation and let us put our expertise to work for you!
CUSTOM PEDIGREES
Featuring your horse's photo and farm logo with your choice of border graphics and colors.  These exquisite pedigrees are delivered digitally and are perfect for printing and framing, displaying on your website or in your brochures. They also make excellent gifts for a special client or friend. https://www.equineofficesolutions.com/pedigrees.html
RESOURCES TO HELP GROW YOUR BUSINESS

10 TIPS FOR GROWING YOUR BUSINESS THROUGH THE POWER OF FACEBOOK
Social media should be just one element of your overall marketing strategy. But its ability to garner widespread visibility and qualified leads is undeniable. Some key benefits of a professional social media strategy include:  Growing brand awareness, networking & relationship building, driving website traffic & SEO, promoting products and services, and market / audience research.

BUILDING YOUR MARKETING PLAN IN FOUR EASY STEPS
This 4-part series outlines specific steps you can take to strengthen your marketing strategies, resulting in wide-spread visibility, more website traffic and an increased number of qualified leads. Topics include: Defining Your Target Market, Creating Your Business Image And Focusing On The Future, Enhanced Strategies And Tactics and Measuring The Success Of Your Equine Marketing Campaigns.  Follow these steps, then rinse and repeat and watch your business grow! 

WHAT IS SEO....AND IS IT RELEVANT FOR YOUR BUSINESS?
You’ve most likely heard the term “SEO” but, what does it really mean, and is it something your equine business needs to be concerned about? In this article, we will de-mystify the world of SEO and explain why it is highly recommended as a means of successfully marketing your business!  SEO, when used correctly, can drive high-volume, qualified leads to your website, as well as increase your ranking with Google and other search engines.

11 PROVEN WAYS TO GROW YOUR EMAIL LIST
Your email list is your most valuable source of qualified leads. Therefore, focusing on lead generation is a key strategy for growing your equine business. Remember, you don't own your social media channels and reaching a large percentage of your audience there is often difficult and can be expensive. However, you do OWN your email list, and email is still the single most powerful way to engage and follow-up with your audience. 
 
DRIVE 10x MORE TRAFFIC TO YOUR WEBSITE
Driving quality traffic to your website is key to increasing your qualified leads and conversions. Of course, you can pay for traffic through social media ads and Google AdWords, but there are many other effective ways to drive targeted traffic that won't cost you a dime.
 
FREE VIDEO GUIDE: THE POWER OF MARKETING FUNNELS
In this brief presentation, you'll learn what a marketing funnel is, the components of effective, integrated systems and how anyone can build a simple funnel to begin marketing more effectively. You'll also see specific examples of different types of marketing and sales funnels that you can use for your business.

THANK YOU TO OUR CLIENTS

We are privileged to work with a wonderful group of clients! Visit some of our key clients below:
 
The Barn at Hidden Oaks
American Horse Publications
Cedar Ridge Farm Egyptian Arabians
Hidden Oaks Arabians
Thornewood Farm
Two Silos Farm Egyptian Arabians
Husband Law
Morrisienna Farm
The East Coast Egyptian Classic
The Pyramid Society

We are accepting a limited amount of new clients beginning August 15th.  If you’re interested in exploring how Equine Office Solutions can help grow your business just contact us. We’d love to have the opportunity to speak with you! 
ABOUT EQUINE OFFICE SOLUTIONS
Equine Office Solutions is a full-service marketing and event management agency. Our focus is to resolve the unique challenges that equine business owners face in today’s rapidly changing digital world.   Our clients enjoy personalized support, expert event management services, customized marketing plans and comprehensive sales funnels designed to increase website traffic and generate qualified leads for consistent, quality results.
Carol Trimboli Aldridge, Owner
Equine Office Solutions
Georgetown, Kentucky
Ph: (859) 361-9416
[email protected]
www.equineofficesolutions.com
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Our mailing address is:
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AHP Welcomes Carol Aldridge as 2023 Conference Management Director

4/19/2023

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American Horse Publications is pleased to welcome Carol Aldridge of Equine Office Solutions as their 2023 Conference Management Director. Carol has been a member of AHP for many years and brings over 25 years of equine event management experience to the position. Her diverse skills and expertise will serve as valuable assets to this year’s conference as she works alongside Executive Director, Chris Brune, to assist in managing the event’s many logistics.
“AHP is fortunate to have Carol join the 2023 conference team,” says Chris. Carol’s event management skills and experience as an AHP member are a perfect combination to add fresh ideas on planning the association’s annual event.”

“I’ve always had a passion for bringing people together and building a sense of community. And I’ve long admired the strong networking and educational benefits provided to AHP members, especially through the annual conference,” states Carol. “I am honored to have this opportunity to put my event management skills to work to help create a fun and successful conference for all AHP members.”

Born and raised in Queens, New York, Carol went on to attend Virginia Intermont College, where she earned a B.A. degree in equine studies. She spent the early years of her career as a riding instructor and farm manager in Virginia, New Jersey and on Long Island, New York. Her career ultimately led her to Lexington, Kentucky, where she thrived as a full-time event and association manager for an international equine membership organization.  In 2010 she founded Equine Office Solutions, a digital marketing and event management agency serving equine business owners and associations throughout the United States.

The 2023 AHP Conference, “Meet at the Mesa,” will be held June 22-24 in Tempe, Arizona.

American Horse Publications (AHP) has united equine media, businesses, media professionals, nonprofit organizations/associations, and students for over 50 years. The professional membership association promotes excellence in equine media and encourages relationships and communication within the horse industry through education and networking. For more information, visit www.americanhorsepubs.org.
​

For more information, contact: Christine Brune, AHP Executive Director,
E-mail: [email protected].
​
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announcing the launch of our new marketing newsletter

3/7/2023

0 Comments

 
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It’s been quite a while since our last newsletter, and I’m happy to have this opportunity to be back in touch! Time is passing by so quickly, but there’s still time to ramp up your marketing for this year! There are many so ways to enhance the effectiveness of your business marketing, and the first that often comes to mind is social media. Check out our recent article, 10 Tips For Growing Your Business Through The Power Of Facebook for easy steps you can take right away to increase your visibility and attract potential customers.

15% OFF WEBSITE DESIGN SERVICES
(& OTHER SPECIAL OFFERS)

Is your website portraying your horses, farm and business in the best light? Is the design outdated? Is it user friendly and inviting? Is your content up to date? Do you frequently post fresh content to your blog? Your website is your greatest business asset, and as we move through the new year these are all vital considerations that will play a key role in the success of your marketing efforts.
 
If you’re considering designing a new website, refreshing your current site or simply crafting periodic updates, now’s the time to assure your site reflects your business in the most positive light possible.  Equine Office Solutions is offering 15% off all website design projects booked by March 15, 2023.
​
Other Special Offers - 10% OFF the following:
Social Media Marketing Packages
Comprehensive Marketing Plans
Event Planning & Mgmt. Services
Email Marketing
Copywriting
Graphic Design Services
 
Check out all the services we offer HERE. Then contact us for a complimentary consultation and let us put our expertise to work for you!

RESOURCES TO HELP GROW YOUR BUSINESS

11 Proven Ways To Grow Your Email List
Your email list is your most valuable source of qualified leads. Therefore, focusing on lead generation is a key strategy for growing your equine business. Remember, you don't own your social media channels and reaching a large percentage of your audience there is often difficult and can be expensive. However, you do OWN your email list, and email is still the single most powerful way to engage and follow-up with your audience. 
 
Drive 10x More Traffic to Your Website
Driving quality traffic to your website is key to increasing your qualified leads and conversions. Of course, you can pay for traffic through social media ads and Google AdWords, but there are many other effective ways to drive targeted traffic that won't cost you a dime.
 
Free Video Guide: The Power of Marketing Funnels
In this brief presentation, you'll learn what a marketing funnel is, the components of effective, integrated systems and how anyone can build a simple funnel to begin marketing more effectively. You'll also see specific examples of different types of marketing and sales funnels that you can use for your business.

UPCOMING ARTICLE

"Can a WordPress Maintenance Plan Save Your Website?" If you own a WordPress website, you won’t want to miss this article! WP is constantly issuing updates to its plugins, themes and core (the parts that keep your website running smoothly and efficiently). When these become outdated, the site can easily become vulnerable to viruses, hackers & bots. We’ve partnered with WordPress expert, Erica Franz to discuss this important and often overlooked topic.
 

CHECK OUT OUR NEW WEBSITE

After carefully choosing the content, design, and aesthetics, we’re proud to finally introduce our redesigned website! The fresh, new look reflects our ongoing dedication to providing cutting-edge marketing and event management services throughout the equine industry and beyond.
 
The new site provides a user-friendly navigation, detailed overview of services offered, an expanded collection of educational articles and testimonials from numerous clients and associates.
 
Following our logo redesign, this was the logical next step in our efforts to maintain a brand that reflects the mission and culture of our Company. Digital marketing is constantly evolving, and we remain vigilant in our mission to provide the most effective, modern solutions for each client’s individual needs.
 
Check out the new website here: www.equineofficesolutions.com
 

OUR EMAIL ISSUES HAVE BEEN RESOLVED

Over the past few months, we’ve experienced increasingly troublesome issues with our email. Needless to say, this has been frustrating and worrisome, as many emails were bouncing back and never arriving at our inbox. We’re now pleased to announce that after much research, trial and error, and consulting with IT experts, the technical issues have finally been resolved!  Therefore, if you’ve tried to email us and have not received a reply, please reach out again. We’d love to hear from you and will get back with you promptly. 

THANK YOU TO OUR CLIENTS

We are so privileged to work with a wonderful group of clients! Visit some of our key clients below:
 
The Barn at Hidden Oaks
Cedar Ridge Farm Egyptian Arabians
Hidden Oaks Arabians
Husband Law
Morrisienna Farm
The East Coast Egyptian Classic
The Pyramid Society

We are accepting a limited amount of new clients for February and March. If you’re interested in exploring how Equine Office Solutions can help grow your business just contact us. We’d love to have the opportunity to speak with you! 
ABOUT EQUINE OFFICE SOLUTIONS
Equine Office Solutions is a full-service marketing and event management agency. Our focus is to resolve the unique challenges that equine business owners face in today’s rapidly changing digital world.   Our clients enjoy personalized support, expert event management services, customized marketing plans and comprehensive sales funnels designed to increase website traffic and generate qualified leads for consistent, quality results.
Carol Trimboli Aldridge, Owner
Equine Office Solutions
Georgetown, Kentucky
Ph: (859) 361-9416
[email protected]
www.equineofficesolutions.com
Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.
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Our mailing address is:
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Want to change how you receive these emails?
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How to Keep Your WordPress Website Safe

2/26/2023

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By: Carol Aldridge & Erica Franz

In 2022 more than 43% of all websites worldwide were created using WordPress, according to W3Techs.

 "WordPress is used by 63.6% of all the websites whose content management system we know. This is 43.2% of all websites." 

WordPress has become so popular because it is flexible enough to create many different types of websites. Because it can be so simple to get started creating your own website with WordPress, the importance of regularly maintaining your site can be easily overlooked.

To share more about the benefits of regularly maintaining your website, we turn to Erica Franz of Fat Pony. Erica has been developing websites for 23 years, with a keen focus on WordPress since 2005.

Q: WITH SO MANY WEBSITE PLATFORMS TO CHOOSE FROM, WHAT MAKES WordPress SUCH A POPULAR OPTION?

A: WordPress is well known for being a very flexible way to build just about any type of website you can dream up.

There are already tens of thousands of plugins you can use to add functionality to a WordPress site. And because WordPress powers such a large segment of websites on the internet it can be straight-forward to find a developer for a custom solution.
The WordPress community is also well known for how much they contribute free knowledge and support to make creating your website as encouraging as possible.

Q:  WHY IS MONTHLY WordPress MAINTENANCE SO IMPORTANT?

A: Your website is your most valuable promotional asset. Even if you’ve created it yourself instead of paying a professional, your time costs money.

If you buy a brand new vehicle but don’t maintain it the investment you made in it is lost very quickly. And the cost to fix problems is much greater than if you would have regularly maintained the vehicle to begin with.

Websites work in a similar way.

The pace that WordPress adds new features and technology evolves like driving a vehicle. That progress puts wear and tear on your website. If you don’t regularly maintain your site to make sure it’s working correctly with the changing technology and address potential safety issues while they are still minor, it can cause a full break-down or cost a lot of money to fix a big problem later on.

Regularly maintaining your site means updating the WordPress Core, which powers your site, and the theme and plugins that are active. Updates to these components don’t just add features, many times the updates address security flaws to protect against hackers and bugs that can negatively impact your website.

Maintenance can also improve the site’s performance through faster page loading speeds, enhanced SEO and an overall better user experience for increased site conversions.
During maintenance, backing up your site frequently can literally save your site if it is hacked or compromised – you do have regular site backups, right?

Bottom line - providing regular monthly maintenance is a direct way to protect your investment. Preventing a major site issue with regular maintenance is less expensive than having to rebuild a site from scratch or recover and restore from a backup.

Q: WHAT COULD HAPPEN IF MY SITE IS HACKED?

A: Having your website hacked could have a number of potential consequences.

In some instances, hackers might simply leave a calling card to let you know that they hacked your site; like changing the homepage to show a message that you’ve been hacked.
However, it is more likely the hacker will cause real damage.

They may steal data from your website to try and hack into other websites, like financial institutions.

They could take over your website and hold it for ransom, locking you out until you pay.

If you are running an eCommerce site they might steal financial information and customer data. This could open you up to lawsuits, and depending on local laws you could face additional fines and penalties.

Don’t forget about the cost involved in repairing the damage done to your site by hackers.  It may be as simple as addressing the security flaw or as extreme as having to rebuild the website from scratch.

Q:  HOW MUCH DOES A WordPress MAINTENANCE PLAN COST?

A: Developers will either charge a flat rate or an hourly rate for website maintenance. The cost may vary depending on how complex your website is and how often you have it maintained.

Hiring a Developer to maintain your site on a monthly basis often allows them to give you a better price. This is because implementing smaller updates more frequently can reduce the risk of complications.

Because your Developer is also regularly accessing the website their familiarity with its functionality can also decrease the amount of time needed to properly maintain the website.

Because of how flexible WordPress is for creating a fully custom website, your website might not be like any other website that’s been built before. Having a good relationship with your Developer can end up saving you money in the long-term and keep your website running smoothly.

Q:  HOW DO I FIND A QUALIFIED WordPress DEVELOPER TO MAINTAIN MY SITE?

A: There are many ways you can find a qualified WordPress Developer to maintain your website.

Word-of-mouth is an excellent approach, ask the people you know who have professional websites if they can make a recommendation. Generally, people are unlikely to refer you to someone they distrust or have had bad work from, so the recommendations you receive this way tend to be of very good quality.

You can also post a listing to WordPress Jobs. It’s good to be as specific about the requirements when posting a public job listing to elicit the most qualified applicants; this includes the most important aspects of your website and a general budget.

Many times WordPress Developers donate some of their time to help answer support topics in the WordPress.org Forums, and in specialized online groups for themes and plugins. If your site relies heavily on a specific theme or plugin you might consider joining an online community related to that theme/plugin and inquire about hiring a Developer that way.

There are also many development agencies if you prefer not to work one-on-one with a freelance Developer.

Q:  CAN I MAINTAIN MY WordPress SITE MYSELF?

A: Just like vehicle maintenance, yes you can maintain your own website.

It’s important to weigh the cost vs risk of doing it yourself or hiring a professional to maintain your website.

There are numerous things that can go wrong when updating a website. These are often easily resolved by a professional if caught early, but left unattended, could develop into larger issues as time goes by.

Before deciding to perform site maintenance yourself, ask yourself these questions:

- Do you know how to resolve a fatal error should it occur?
- Do you know what to do if an update breaks some other functionality on the site?
- Do you know how to restore a full backup of the site should you need to?
- Is the money you’re saving worth the cost of fixing your site should it break in the process?
 
In conclusion, you’ve made the smart choice to build your website with WordPress. Now there are steps you can take to protect your investment and assure that your greatest asset continues to serve your business for years to come.

If you have any questions regarding marketing, website management, or other promotional topics, feel free to reach out to us at [email protected]; or if you have any questions regarding WordPress Development feel free to reach out to us at [email protected].
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ABOUT US

EQUINE OFFICE SOLUTIONS
At Equine Office Solutions, we understand the unique challenges that horse-related business owners face in today’s rapidly changing digital world.   Since 2010, our clients have enjoyed focused, personalized support, customized marketing plans and comprehensive sales funnels designed to increase website traffic and generate qualified leads. Contact us to learn how you can achieve your goals with consistent, quality results. Carol Aldridge, Ph: (859) 361-9416, www.equineofficesolutions.com

FAT PONY
Fat Pony has been helping equine businesses with their websites for more than 20 years.  We build long-term professional relationships with businesses who value efficient, transparent, and reliable website development. Offering front-end and back-end development, SEO, and UX optimization, we pay attention to the things that matter. Contact us to discuss your short and long-term website development needs. Erica Franz, [email protected], Ph: (206) 794-2005, www.fatpony.me
 

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