2024 Summer Newsletter

6/23/2024

Summer is finally here, and we’ve been busy gathering valuable news, information and opportunities to help you build a more successful, stable and profitable business. No matter what type of equine related business or venture you are operating, we’re here for you! Read on for this month’s valuable resources and news. You're sure to find something to help you start growing your business today!

FEATURE ARTICLE: WIX VS. WORDPRESS: Which website platform is best for you?

Many of my clients come to me with outdated WordPress (WP) websites, needing a more streamlined, user-friendly option. Although WP is an excellent option for anyone with advanced tech skills in need of a high-powered website, I consistently recommend Wix for several reasons.

ENTER OUR CUTEST FOAL CONTEST

Foals bring such joy to our lives. Send us your best shot, and we’ll make your little one a star!!! All photos will be shared with our audience, and the winner will receive a custom designed pedigree AND will be featured in an upcoming promotion with a link to your farm’s website or social media page. So send us your best by July 15th, and let us help celebrate your new arrivals!

ENTER TO WIN

FEATURED MARKETING RESOURCE: INSTAGRAM FOR BUSINESS 101

Instagram has emerged as a powerhouse in the realm of digital marketing, revolutionizing the way businesses engage with their audiences. With over a billion active users monthly, this visually-driven platform offers unparalleled opportunities for businesses to showcase their products and services, connect directly with their target demographics, and build a distinctive brand identity. Through its seamless integration of photos, videos, stories, and interactive features, Instagram not only amplifies visibility but also fosters meaningful customer relationships, making it an indispensable tool for modern business marketing strategies.

- CLIENT SPOTLIGHT -
AMERICAN HORSE PUBLICATIONS

By: Carol Trimboli Aldridge

I recently had the pleasure, once again, of serving as the Conference Management Director for American Horse Publications’ (AHP) Annual Equine Media Conference. And what a pleasure it was! A record number of freelancers, publishers, authors, business owners, association staff, photographers, podcasters (basically anyone who produces content focused on the equine industry) came together in Lexington, Kentucky for three days of education, networking and fun.

The Conference offered something for everyone, including a “Breeds of the Bluegrass” Tour with visits to Double Dan Horsemanship, The Kentucky Horse Park and Old Friends Farm and over 18 educational sessions. Attendees also enjoyed three lavish receptions and six full meals provided by renowned sponsors such as Purina, Farnam, Breyer, Equine Network, Absorbine, Straight Arrow, Zoetis and many more. But the best part was watching everyone freely sharing their knowledge and resources with each other. Newcomers consistently expressed their delight in the welcoming spirit, and the overall camaraderie and generosity was truly a treasure to witness!

SUMMER SALE!!

Your website is your greatest business asset! Is it portraying your horses and business in the best light? Is the design outdated? Is it user friendly and inviting? Is your content up to date? Do you frequently post fresh content to your blog? These are all vital considerations that will play a key role in the success of your marketing efforts.

If you’re considering designing a new website, refreshing your current site or simply crafting periodic updates, now’s the time to assure your site reflects your business in the most positive light possible.

20% OFF ALL WEBSITE PROJECTS booked by JULY 15, 2024.

PLUS 10% OFF the following:

Social Media Marketing Packages
Comprehensive Marketing Plans
Event Planning & Mgmt. Services
Email Marketing
Copywriting
Graphic Design Services

Check out all the services we offer HERE. Then contact us for a complimentary consultation and let us put our expertise to work for you!

CUSTOM PEDIGREES

Featuring your horse's photo and farm logo with your choice of border graphics and colors. These exquisite pedigrees are delivered digitally and are perfect for printing and framing, displaying on your website or in your brochures. They also make excellent gifts for a special client or friend.

LEARN MORE

RESOURCES TO HELP GROW YOUR BUSINESS

We have curated a sampling of articles just for you!

10 TIPS FOR GROWING YOUR BUSINESS THROUGH THE POWER OF FACEBOOK

BUILDING YOUR MARKETING PLAN IN FOUR EASY STEPS

WHAT IS SEO....AND IS IT RELEVANT FOR YOUR BUSINESS?

11 PROVEN WAYS TO GROW YOUR EMAIL LIST

DRIVE 10x MORE TRAFFIC TO YOUR WEBSITE

FREE VIDEO GUIDE: THE POWER OF MARKETING FUNNELS

THANK YOU TO OUR CLIENTS

We are privileged to work with a wonderful group of clients! Visit some of our key clients below:

The Barn at Hidden Oaks
American Horse Publications
Cedar Ridge Farm Egyptian Arabians
Hidden Oaks Arabians
Thornewood Farm
Eros Arabian Breeders
Horses Teaching & Healing
Two Silos Farm Egyptian Arabians
Husband Law
Morrisienna Farm Arabians
The East Coast Egyptian Classic
The Pyramid Society

We are accepting a limited amount of new clients. If you’re interested in exploring how Equine Office Solutions can help grow your business, just contact us. We’d love to have the opportunity to speak with you!

ABOUT EQUINE OFFICE SOLUTIONS

Equine Office Solutions is a full-service marketing and event management agency. Our focus is to resolve the unique challenges that equine business owners face in today’s rapidly changing digital world. Our clients enjoy personalized support, expert event management services, customized marketing plans and comprehensive sales funnels designed to increase website traffic and generate qualified leads for consistent, quality results.

Carol Trimboli Aldridge, Owner
Equine Office Solutions
Georgetown, Kentucky
Ph: (859) 361-9416
[email protected]
www.equineofficesolutions.com

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