In our recent article on driving quality traffic to your website, we discussed how to set-up an integrated blogging, email marketing and lead capture system that works together to grow your list of subscribers. Now, you’ve written a fantastic article, targeted the content to your specific audience within the equine industry, posted it on your website’s blog and sent it to your subscribers, so your job is done, right? Sorry. The most important work is just ahead. The level of promotion that you provide for your content will determine the amount of traffic that it will drive to your website. Before you begin, be sure you have a compelling title, an eye-catching lead image and adequate keywords throughout the title and body of the article. Then add a resource box at the bottom that includes a photo or logo, information about you as the author, your business and include your contact information. You might even consider including a link to your subscriber landing page. Next, gather the following so that you can easily copy and paste each as needed:
SHARE A LINK ON THE MAIN SOCIAL MEDIA CHANNELS Post a link to your Facebook, LinkedIn, Google+ and Twitter accounts. SHARE IN EQUINE SPECIFIC SOCIAL MEDIA GROUPS This is where your audience spends time socializing. Be aware of the group’s policies. Many do not appreciate direct promotion. POST THE ARTICLE TO LINKEDIN’S PUBLISHING PLATFORM Any posts you publish on LinkedIn are displayed near the top of your profile. Well received posts have the power to grow your followers, subscribers, profile views and leads. To share on LinkedIn’s Publishing Platform, just go to your home page and look for the pencil icon where you would normally share a new post. Then copy and past your article there. Be sure all links are active and remember to include your lead image and resource box. SHARE ON PINTEREST Your audience is already on Pinterest, searching for all kinds of equine related products and information. That’s why it’s always beneficial to share all kinds of images there, especially rich pins that will lead them directly back to your website. Try it and watch your traffic grow. PROMOTE ON SLIDESHARE Turn the article’s key points into a series of visually appealing slides. Especially in this era of shortened attention spans, people rarely take the time to read lengthy text. Therefore, it helps to use bullets, keywords and phrases to get your message across. POST TO REDDIT, SCOOP.IT, DIGG AND OTHER These sites are where people go to research topics and generally scan for interesting content. Using the right keywords will help your article be found. DISTRIBUTE A PRESS RELEASE Every business wants the attention of the media, and most media publications and websites are hungry for new content. Why not make it easy for them by providing an enticing, descriptive notice about your new content? EMAIL THE SOURCES OF THE LINKS YOU’VE USED Invite them to read, share and link to the content as well. They will most likely be more than happy to spread the word that they’ve been mentioned. SHARE WITH KEY EQUINE INDUSTRY INFLUENCERS Equine professionals with a large following can help spread your content far and wide! This all doesn’t have to happen at one time. (Whew, that’s a relief!) In fact, spreading your promotion out will give your content a longer lifespan. I recommend, working diligently, one platform at a time to assure you’ve thoroughly promoted the content before moving on to the next platform. Be sure to vary the introduction a bit for each promotion so your audience isn’t seeing the same post over and over again. If you take the time to do this with each article and blog post, your website’s SEO rankings will steadily increase, as will the traffic to your site. Practicing these key, fundamental strategies of successful inbound marketing will consistently draw qualified, targeted leads and prospective customers to your equine business. Carol Aldridge is an Administrative Consultant and Support Specialist serving the equine industry for over 25 years. Her clients across the United States and Canada enjoy customized business support services designed to relieve workload pressure, streamline office procedures and maximize marketing results. Learn more at www.EquineOfficeSolutions.com. If you haven’t yet subscribed, you can do so HERE. You’ll also receive our Zero-Budget Marketing Plan For Equine Business Owners. And please, feel free to share your thoughts and ideas by commenting below - we can all help each other succeed!
19 Comments
11/17/2014 01:15:09 am
Great suggestions, Carol. I've printed this out to serve as a checklist!
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11/17/2016 05:17:53 am
Plagiarism is using someone else research, papers or ideas without given the due credit for their work. Most people understand what plagiarism is but do not fully get what is means. Almost every know that repeating someone else's words without acknowledging them is plagiarism but few understand using someone else ideas and even copying their research is considered plagiarism (Indiana University, 2008).
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6/24/2017 04:06:57 pm
New site is solid. A debt of gratitude is in order for the colossal exertion.
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7/5/2018 06:30:00 am
There are many things a business may need a printing company for. This can include business card printing, flyer printing, stationary printing, and numerous other things needed for the daily operation of the business.
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10/6/2018 10:25:48 pm
When you are doing business, it's just right that you ask for feedback of your customers. That's the only way you know if you're doing your business the right way. If they don't have something niece to say, then you will know it through their feedback. Sadly, not all business entities are open for suggestions and improvements because they think that they are doing their job the right way as if there is no more mistake that will happen. As a business entity, it would be ideal for us to be open with suggestions for the betterment of everything!
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12/31/2018 01:04:45 am
This is something of a combination of networking and marketing as well. As long as you ran a good errand on your business, I guess everything goes back to its proper places. One of the best strategy nowadays is a content marketing. It is a bit risky, has a lot of things to do in order to accomplish a good one and also you needed a good way to publicize. Thank you for sharing this one, it surely will help a lot of people.
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1/11/2019 02:24:45 am
Thanks for sharing the info, keep up the good work going.... I really enjoyed exploring your site. good resource...
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7/22/2019 03:22:10 am
Excellent post. Thanks for sharing with us!
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10/22/2019 12:06:32 am
After reading this ad, it made me understand about the importance of how we should bring up the problem of domestic violence to the public. It also an issue that we must not take lightly. Moreover, this blog post also discusses about how advertisers have the power to raise the public’s awareness without having to offend anyone. Although it’s hard to step up to domestic violence, I believe that by reassuring the public through mass media that stepping up is necessary, it will influence people to be braver.
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6/18/2020 11:38:17 am
This is a good post. This post gives truly quality information. I’m definitely going to look into it. Really very useful tips are provided here.
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